Production / Build Management
The Lynx Style Space was a pop up men's bar and barbershop and collaboration between Lynx, VICE and men's style blog D'Marge. The space was built into art gallery The Makery, on Oxford St, Sydney, and included the shopfitting of a bar, refreshment areas and barber areas, as well as styling across the 3-week event.
The project included a bespoke range of fragrances as well as a cocktail menu designed by Bulletin Place. Barbers from Cleveland St Barber cut hair, while guests could play pinball, foosball, or attend a number of talks organised throughout the activation.
The project had over 2,000 attendees across 12 nights (100% increase in expected attendance), 124 free haircuts, 3555 free cocktails and over 300 posts on social media.