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The Presets J&B Mash Up from Alfred on Vimeo. |
Production / Curation / Tour Management
J&B Whiskey enlisted legendary Australian dance act The Presets to help launch their new Mash Up product in 2014. The band created an exclusive track for the brand, as well as playing a show in Melbourne for 800 competition winners. Working for Alfred, I worked with J&B and PR partner One Green Bean to select and negotiate the act and venue (Melbourne's Prince Bandroom) as well as overseeing all ticketing, promotion, booking and production for the live show. I also oversaw a launch event for the project in Sydney, which showcased the new track to music media. |
